Bringing your brand to life

As you may already know, the logo is just the start to bringing a brand to life.

In order to create this world that is your brand, there has to be a sense of logic -- a sense of the things that work and the things that don't work.

Think about how you will expand your brand with:

Vector Art

Patterns

Type

Strategic "Treatments"

Shapes

Lines

Colors

Spacing/Alignment

* * * *

Can you expand the project? Bring more to the table? More graphic elements? Even if they are subtle?

What assets are you including as a part of the design?

What makes up the artwork?

The type?

The photography?

What really makes up the anatomy of a design?

How many things actually go on in a label?

What can you bring into the design for your audience? Can you find some answers in your board?

How much are you actually designing and constructing??

The next step will be to create a full-fledged box. Consider some of the pieces that go into a successful box design: