The Anatomy

Hopefully by now your bar brand and identity are starting to take shape. The next key will be to develop the actual look and feel of the packaging. There is only a small amount of real estate here -- you want the design to feel natural and open, but you also want to deliver enough content to seel the piece if someone decides to pick it up. Think about the visuals and the text -- try to tell some sort of story and create a unique experience as the customer holds the product in his/her hand. Take a lo

Note how crisp and clean the graphics appear. Bright colors bring
the design to life.

Watch out for the edges which will become less visible when
there is actually a bar inside the package.

Don't forget about size and weight!

How can you bring the branding into the remaining elements?

Note the type choices and treatments that keep a sense of continuity.

This flap is a key element to the design -- remember that it's going
to rip open and break things apart

 

For your information:

 

 

 

Recipes for continuity: